Enquirer Consulting Group
Prepared for Kevin Collins | Wehaa | October 2026
As of Oct 9, 2026. Counts from published federal statistics on US companies, dated in the notes at the foot
This page maps the US media companies that could buy white-label digital revenue products like yours. Your own pages are written for publishers with print advertisers, readers and a Readers' Choice poll, so the first two groups are newspaper and magazine publishers. The last two are the local radio and TV broadcasters that also sell to local advertisers. Each group is sized by company and by the number of staff, and lists the roles that usually sign. It says nothing about which of them Wehaa already works with.
Newspaper publishers, 20 or more staff
560
United States, 2022. Companies, not titles.
Magazine and periodical publishers, 20 or more staff
480
United States, 2022. City and regional magazines sit here beside trade journals.
Radio station owners, 20 or more staff
420
United States, 2022.
Television broadcasters, 20 or more staff
240
United States, 2022.
US companies in each group, by the number of people the whole company employs, 2022.
| Group | All | Under 20 staff | 20 to 99 staff | 100 to 499 staff | 500+ staff |
|---|---|---|---|---|---|
| Newspaper publishers | 3,500 | 2,900 | 420 | about 100 | about 40 |
| Magazine and periodical publishers | 3,600 | 3,100 | 300 | 110 | about 70 |
| Radio station owners | 2,600 | 2,200 | 320 | about 60 | about 40 |
| Television broadcasters | 710 | 470 | 140 | about 60 | about 50 |
The roles that usually sign for a white-label digital advertising product. Titles vary, and at the smaller companies one person often holds several of them.
| Group | Roles |
|---|---|
| Newspaper publishers | Publisher, chief revenue officer or VP of advertising, director of digital sales or digital revenue, advertising director, classified advertising manager; the publisher signs at the smaller papers |
| Magazine and periodical publishers | Publisher or associate publisher, sales or advertising director, digital director, events or marketing director for a Readers' Choice or Best Of program |
| Radio station owners | Market manager or general manager, general sales manager, local sales manager, director of digital sales |
| Television broadcasters | General manager, general sales manager, local sales manager, director of digital sales or new business |
Three questions this page cannot answer from a count, said in words rather than shown as numbers.
Media companies in Canada. Your site says you serve media companies across North America. The counts here are US only, and the Canadian publishers and broadcasters would be added from Canada's own business statistics in the named version.
Digital-only local news sites. A local news site with no print edition and no license sits in a federal industry code shared with web portals and other online publishers, so no clean count of them exists. They are found one by one.
Who already sells digital through a partner. No public list says which publishers run their own classifieds, Best Of or banner programs and which buy them in, so the rows above count every company in the group at its size.
Where the counts point.
Denominators, definitions and sources
The named version of this page, the actual companies inside a row, is built one row at a time. If you want to walk through a row together, pick a time at cal.com/ecg. Prepared by Matthew, matthew@enquirerconsulting.com.
Enquirer Consulting Group | enquirerconsulting.com